Business

Methuen’s Dimdim Takes on the Webinar Big Boys

from Xconomy/Boston
Wade Roush 9/2/09

Though it may be one of the most grating neologisms of the Internet era, the “webinar” has grown into an important, often profitable, way for group leaders to reach employees and/or followers and for companies to reach existing and potential customers. The leading providers of webinar hosting technology are the WebEx division of Cisco Systems and the GoToMeeting division of Citrix. But in Methuen, MA, there’s a brash startup called Dimdim that’s taking on both of those networking giants.

Known for attracting some 3 million users around the world to its low-cost web conferencing system, Dimdim announced today that it’s expanding into the webinar hosting business, with the goal of making it far easier for webinar producers to organize, promote, and monetize their online events. Dimdim chief marketing officer Steve Chazin says the new Dimdim Webinar service is essentially a crowd-sized version of its existing Web conferencing system, but with certain features added and others removed. And he says it has already been extensively beta-tested by religious organizations, financial advisors, and even a group of Australian veterinarians, who use it for continuing education certification
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